Most rep agencies wait. We go hunt.
A proactive sales agency for food-manufacturing equipment — powered by our own software built for net-new business development. Not another passive rep line that only calls when something lands on the desk.
Software built for new business development in food manufacturing.
We didn't bolt a CRM onto a rep agency. We built our own platform for one job: finding, profiling, and breaking into the food manufacturers you want to win — and giving you full visibility into every account, contact, and touch.
Surface the manufacturers that fit your criteria — by segment, application, and geography.
The exact people who matter, with verified phone, email & LinkedIn.
Pain points, decision process, spend, and timing on every company we engage.
Every intro and opportunity tracked on a shared dashboard — nothing slips.
10+ years selling equipment into food manufacturing.
I'm Ibrahim Elandaloussi — engineer and food scientist by training, most recently a sales director, now running my own outside-sales practice.
I've sold the full range: high-speed packaging lines (form-fill-seal and pre-formed fill-seal), industrial processing equipment (cookers, mixers, valves), and engineering services.
Do you want a rep, or a growth engine?
Every rep agency offers the same thing: carry your line, and when an opportunity crosses the desk, you'll hear about it. That's the passive model — and it works. We offer it too. But we also built something the rep model was never designed to do.
Rep Partnership
The classic model, done right.
We represent your brand into the food manufacturers we already call on. When our accounts have a need your equipment solves, you're in the conversation.
Sales Team Extension
We don't wait for opportunities. We build them.
Everything in Option 1 — plus we put our own outbound sales system to work for your brand, and take over the six sales activities that fall through the cracks at every equipment OEM.
The classic rep model, done right.
We carry your line into the food manufacturers we already call on every month. When one of our accounts has a need your equipment solves, you're in the conversation — no retainer, no ramp-up, no risk.
You pay only when we sell. Low commitment, easy to start.
Net-new doors opened through accounts we already work.
We never touch your existing customers — 100% net-new.
One outbound engine, plus six covered cracks.
Our 7-step process identifies, engages, and converts the food manufacturers that should be buying from you but aren't. Then we capture the revenue already leaking out of your funnel.
Pick the markets to break into — pet food, snacks, and more.
A target list of companies that fit the criteria.
Exclude anyone you're already working. You stay in control.
Engineering directors, CEOs, plant & operations teams.
A short onboarding builds your custom sales playbook.
Monthly outreach to surface intros and active projects.
A warm intro or live project, ready for your team.
Every lead from the past year's shows, nurtured to a yes or a real no.
Every open quote worked from proposal to close.
A consistent cadence that keeps you top of mind between buying cycles.
Every inquiry answered fast, even when your team is on the road.
The other plants, lines, and sister facilities.
A proactive parts & service cadence for your installed base.
Two jobs, one partner: we build new pipeline with our outbound system, and capture the revenue already leaking out of yours. Your engineers keep engineering. Your inside team keeps quoting. We run the outbound motion.
We build a profile on every target account.
For each approved company we build the full picture — headcount, overview, and the exact people who matter.
We build a profile on your target accounts.
For every company we engage, you get a live intelligence profile — pain points, decision process, buyers, spend, and timing.
Shown: our AI search across a database of 40,000+ U.S. food manufacturers.
Not sure which option fits?
Book a 20-minute call and we'll tell you honestly — including if Option 1 is all you need.
Or send us a note
Tell us what you sell and where you want to grow — we'll reply within one business day.